Department of Biomedical, Metabolic and Neural Sciences, Section of Public Health, University of Modena and Reggio Emilia, Modena, Italy; PhD Program in Clinical and Experimental Medicine, Department of Biomedical, Metabolic and Neural Sciences, Section of Public Health, University of Modena and Reggio Emilia, Modena, Italy. Department of Biomedical, Metabolic and Neural Sciences, Section of Public Health, University of Modena and Reggio Emilia, Modena, Italy. Department of Chemical and Geological Sciences, University of Modena and Reggio Emilia, Modena, Italy. Department of Biomedical, Metabolic and Neural Sciences, Section of Public Health, University of Modena and Reggio Emilia, Modena, Italy; Environmental, Genetic and Nutritional Epidemiology Research Center (CREAGEN), Department of Biomedical, Metabolic and Neural Sciences, Section of Public Health, University of Modena and Reggio Emilia, Modena, Italy; School of Public Health, University of California Berkeley, Berkeley, CA, USA. Electronic address: tommaso.filippini@unimore.it. Epidemiology and Risk Communication Service, Department of Public Health, Local Health Authority of Modena, Modena, Italy. Department of Communication and Economics, University of Modena and Reggio Emilia, Reggio Emilia, Italy. Marco Biagi Department of Economics, University of Modena and Reggio Emilia, Modena, Italy.